The 2012 Cisco Connected World Technology Report analyzes the habits of young adults between the ages of 18 and 30–the so-called Generation Y, who grew up with the new technologies.
According to the report, commissioned by Cisco and conducted by InsightExpress, Gen Y’ers in every part of the world no longer consider the smartphone to be simply a handy gadget but an instrument even more vital to daily life than the computer.
For people born between 1980-2000, being connected anytime, anywhere is the norm and the smartphone is the mobile device indispensable for this. Even before breakfast.
Each morning, many check their smartphones as soon as they wake up, while still in bed, even before their first cup of coffee. More than 40% of them say they “would feel anxious, like part of them were missing” if they couldn’t do this. The majority admit that they couldn’t even calculate how many times a day they use their mobile devices to check the news, their email and to contact their friends because they do this almost unconsciously.