On 23 April 2015, the Association of Italian Publishers launched a campaign entitled, #ioleggoperché (“I read because…”), in which the protagonists are books and their readers. Those who sign up to participate in the initiative each receive a book, which they are to read and then share the new discoveries they made as a result of this reading.
The purpose of the campaign is to promote a passion for reading among people of all ages and social groups–in fact, many students, teachers and parents have signed up for it. Pauline Multimedia International, Rome, which is promoting the enterprise, has already received numerous messages from participants saying that they find the project relaxing, pleasant and stimulating–and also that it leads to joyous discoveries.
The book center’s show windows and main entrance are covered with slips of paper containing messages that can be summed up in one reader’s comment: “A good book helps us grow in values that are important for life.”